Email Marketing Analysis:
Apparel and Personal Objects 2013

NewsletterMonitor

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What’s inside:

Thanks to NewsletterMonitor, throughout 2013 we collected a huge quantity of newsletters and have brought
them together here in an analysis of how the apparel and personal objects industry communicated with its users.

The analysis relates to over 1,900 international brands that send newsletters in the English language.

 
Some findings:

• In 2013, 165,000 English language emails were sent by over 1,900 brands in the apparel and personal object industry.

• On average, each brand sent 114 emails per year (9.5 emails per month).

• Only 1 email out of 5 is sent out during weekends.

• At the end of the year (starting from October) there was an increase in frequency.

• 9.5% of the emails are sent while users are sleeping! (between 00:00 gmt+1 and 07:00 gmt+1).

• Emails are sent at every hour of the day. The first minutes of each hour are generally preferred.

• 9% of emails use a “noreply@” for the mail-from address

…and more

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By marking this box, the user expressly accepts that the personal data provided will be processed by ContactLab, including by electronic means, for behavioural advertising and profiling activities for commercial purposes. Note that even after consenting to such processing, persons concerned may at any time raise full or partial objections pursuant to Article 7, paragraph 4 of the Privacy Code. (Optional)